Course Description

In today's competitive business landscape, establishing a strong brand identity is essential for Micro, Small, and Medium Enterprises (MSMEs) to thrive. This comprehensive course is designed to equip entrepreneurs and small business owners with the knowledge and skills needed to create, nurture, and leverage a powerful brand that stands out in the market.

Throughout this course, you will delve into the intricacies of branding, and its significance to business success. You'll gain actionable insights that can make a significant difference for your MSME.

By the end of this course, you'll be well-equipped to transform your MSME into a brand that not only survives but thrives in today's competitive marketplace. Elevate your branding game and unlock new opportunities for growth and recognition. Join us on this exciting journey to master the art of branding for MSMEs.

Course Curriculum

    1. Pre-course Survey

    1. Lesson 1 - Introduction to Branding for MSMEs

    2. Lesson 1.1 - Quiz

    3. Lesson 2 - How to Define Your Brand

    4. Lesson 2.1 - Quiz

    5. Lesson 3 - Good Branding versus Bad Branding

    6. Lesson 3.1 - Quiz

    7. Lesson 4 - How to Stand Out with Your Brand

    8. Lesson 4.1 - Quiz

    9. Lesson 5 - 5 Steps to Building a Brand

    10. Lesson 5.1 - Quiz

    11. Lesson 6 - Brand Management

    12. Lesson 6.1 - Quiz

    13. Lesson 7 - How to Create Brand Value

    14. Lesson 7.1 - Quiz

    15. Lesson 8 - Workbook

    16. Let's Hear from You

About this course

  • Free
  • 17 lessons

Course Features

  • Self-paced Course

  • Lifetime Access and Updates

  • Robust Curriculum

  • Expert Instructors

Meet the Instructor

Principal Consultant, ADSTRAT BMC Charles O'Tudor

Charles O'Tudor is a determined, detailed, and driven brand strategy expert who is focused on creating out of box strategies that deliver beyond the brief and brand promise. He has worked with brands spanning the construction, aviation, fashion, telecommunications, banking, furniture, entertainment, education, hospitality, and pharmaceutical industries.

Begin your learning journey. Start today!